Tv Production Notes Essay Example for Free

Tv Production Notes Essay A clear understanding of the process message (desired effect) will help you decide on the most appropriate type of production (single-camera or multicamera, studio or field, recorded or live, continuous or discontinuous takes for postproduction) and t he medium requirements. A careful script analysis should lead to a locking-in point- an especially vivid visual or aural image-that determines the subsequent visualizations and sequencing. Visualization (mentally seeing and hearing key images) is crucial for the successful translation of script to screen event. The floor plan or location sketch enables the director to plan camera and talent positions and traffic. The storyboard shows drawings or computer generated images of key visualization points of an event with accompanying audio information as well as the proper sequencing of shots. When preparing the show for the actual production day, you must interpret the floor plan for location sketch and mark the script. The important aspects of god script marking are readability and consistency. Precise and easy-to-read script markings help you and other production personnel anticipate and execute a great variety of cues. The director’s immediate support staff normally compromises a floor manager, a PA (production assistant), and, in larger productions, an AD (associate or assistant director). The facilities request is an essential communication device for procuring the necessary production facilities and equipment. The production schedule shows the preproduction, production, and postproductions dates and who is doing what, when, and where. 9ik The time line shows a breakdown of time blocks for various activities on the actual production day. To facilitate communication between the director and the technical and nontechnical personnel, the director must establish a specific routine and stick to it. E-mail messages must be immediately acknowledged by the recipient. VOCAB: AD: assists the director in all production phases DP: major motion picture production, the DP is responsible for the lighting. In smaller motion picture productions and in EFG, the DP will operate the camera. Facilities Request: a list that contains all tech. facilities needed for a specific production Floor Plan: a diagram of scenery and properties drawn on a grid pattern Location Sketch: a rough map of the locale of a remote shoot. Locking in: an epically vivid mental image-visually or aural during script analysis that determines the visualizations and sequencing. Medium Requirement: all content elements, production elements and people needed to generate the defined process message Process message: the message actually perceived by the viewer in the process of watching a television program. Production Schedule: the calendar that shows the preproduction, production and postproduction dates and who is doing what, when, and where. Sequencing: the control and the structuring of a shot during editing Storyboard: a series of sketches of the key visualization points of an event, with the corresponding audio information Time Line: a breakdown of time blocks for various activities on the actual production day, such as call crew, setup, and camera rehearsal. Visualization: mentally converting a scene into a number of key video images and sounds, not really in sequence.

Creative Story: Racing Along Walls :: essays research papers

Creative Story: Racing Along Walls "Hey Joe, hand me the 3/16 socket," I mumbled into the underside of my car. I felt a nudge in my ribs as my friend, Joe, handed me the socket I asked for. Matching the ends of the hexagonal shaped socket with the stub on my wrench, I pushed the two together. A loud click signaled the two ends of the socket and wrench fit perfectly. Reluctantly, I went to work tightening the chassis of my car. I felt overwhelmed by the number of lugs I would have to check and tighten. It took me almost a half an hour to completely tighten each bolt and there were still eight more to go. To add to my frustration, the sun was starting to set which forced me to use an inadequate electrical lamp to illuminate my garage at home. Joe, was working on his own car in the garage space next to mine. He was inspecting and cleaning the outside of his white 1993 Honda Civic SI. He had a soft cloth in one hand and a spray bottle of wax in the other. The hand with the soft cloth would wipe for ten seconds followed by the â€Å"sqshhh sqshhh† of the spray bottle. Always being the meticulous one, he continued his wipe and spray cycle for many hours to make sure his car was immaculate. As I turned one of the bolts clockwise to tighten it, I felt a sharp, searing pain on the upper portion of my hand. Instinctively, I swore, forgetting all the lessons on good manners my parents had taught me. I brought my hand up to inspect the wound but the darkness of the garage, the setting sun, and the little remaining light my car blocked made it so I couldn't see my hand at all. As I climbed out from underneath the car, I noticed that I was leaving a trail of thick, dark, drops with my movements. I carelessly wiped off the dripping blood on my shirt and looked at the length and depth of the cut in my hand. â€Å"Oh man! Joe check out this cut. I'm going to love this scar! It will make my hand look more manly. Oh yeah! But my hand hurts really bad.† I happily exclaimed. The cut ran the whole length of my hand. Luckily, it was the top of my hand that was cut and not the palm side of it, so I knew I didn't get any important veins that would make me bleed to death. Creative Story: Racing Along Walls :: essays research papers Creative Story: Racing Along Walls "Hey Joe, hand me the 3/16 socket," I mumbled into the underside of my car. I felt a nudge in my ribs as my friend, Joe, handed me the socket I asked for. Matching the ends of the hexagonal shaped socket with the stub on my wrench, I pushed the two together. A loud click signaled the two ends of the socket and wrench fit perfectly. Reluctantly, I went to work tightening the chassis of my car. I felt overwhelmed by the number of lugs I would have to check and tighten. It took me almost a half an hour to completely tighten each bolt and there were still eight more to go. To add to my frustration, the sun was starting to set which forced me to use an inadequate electrical lamp to illuminate my garage at home. Joe, was working on his own car in the garage space next to mine. He was inspecting and cleaning the outside of his white 1993 Honda Civic SI. He had a soft cloth in one hand and a spray bottle of wax in the other. The hand with the soft cloth would wipe for ten seconds followed by the â€Å"sqshhh sqshhh† of the spray bottle. Always being the meticulous one, he continued his wipe and spray cycle for many hours to make sure his car was immaculate. As I turned one of the bolts clockwise to tighten it, I felt a sharp, searing pain on the upper portion of my hand. Instinctively, I swore, forgetting all the lessons on good manners my parents had taught me. I brought my hand up to inspect the wound but the darkness of the garage, the setting sun, and the little remaining light my car blocked made it so I couldn't see my hand at all. As I climbed out from underneath the car, I noticed that I was leaving a trail of thick, dark, drops with my movements. I carelessly wiped off the dripping blood on my shirt and looked at the length and depth of the cut in my hand. â€Å"Oh man! Joe check out this cut. I'm going to love this scar! It will make my hand look more manly. Oh yeah! But my hand hurts really bad.† I happily exclaimed. The cut ran the whole length of my hand. Luckily, it was the top of my hand that was cut and not the palm side of it, so I knew I didn't get any important veins that would make me bleed to death.

Canadian cultural Essay

In her article â€Å"I Am Half-Canadian,† Pamela Swanigan seeks to define Canadian cultural identity by comparing and contrasting it to the often highly regarded identity attributed to Americans. Born in the USA to parents of mixed racial origin and later immigrating to Canada, Swanigan offers a unique view on many of the common fallacies that come up when one envisions the culture of the United States. Contrary to the popular view, that depicts the United States as an all-welcoming â€Å"melting pot† of cultures and races, Swanigan contests instead that American culture is one of constricting self-definition and pigeonholing. She argues that American culture is neither open nor accepting of diversity, instead forcing people to strictly classify themselves into certain racial and linguistic categories- â€Å"everyone’s forced to pick one definition and stick to it. † Having personally experienced this phenomenon, as a woman of mixed race working in a traditionally male field (sports writing), Swanigan is extremely influential in presenting her case, offering a number of examples as to how Americans are boxed in to certain classifications and social expectations. She further goes on to remark on the close-minded nature of such a view, which leads many Americans to be suspicious and vaguely threatening- a stance that directly contradicts the traditional view of the United States as an open and accepting country. Swanigan contrasts this with the relatively fluid and undistinguishable collective culture of Canada, where a lack of strict individual definition leads to the misconception that Canadians have no culture at all. Instead the author seeks to dispel this myth by suggesting that this lack of identification is in fact the ideal that America claims to promote, which its neighbor to the north that has achieved.

The Cage By Ruth Minsky Sender - 1125 Words

It has been days. I stumble, foot over foot to the crack of sunlight that beams into the car. I feel the train rock back and forth, side to side as we tumble over the tracks to a â€Å"better life.† A better life. More bread. They care about us. I hear the screech as the cars stop as we are all tossed forward. â€Å"Welcome to Auschwitz, Jews.† I hear a man scream be strong. I hear the crack of a whip and gun shots. I know they lied. The Cage by Ruth Minsky Sender is based on her experiences during World War Two in the Holocaust. Riva and her family lived in Poland before the war, but once it became occupied during the war, they along with thousands of other jewish families were moved into the ghetto where hunger became part of their everyday lives. Once they arrived they were torn away from their loved ones, and sent to concentration camps where the horrors progressed at a very rapid rate. This book is about the emotional and physical battles Riva and her family endured during the war. They may have killed us physically, but we will remain strong mentally. Names are taken from the Jews and replaced with numbers when they enter the camp. This act is an attempt to steal the Jews’ identities; however, they fight against this act of dehumanization. The Nazi’s hoped to kill them mentally by doing this. My arm burns. I look up into the blue eyes of a Nazi guard as he burns the number into my skin. I smell burning flesh and want to barf. All around me irons are being heated up. â€Å"YouShow MoreRelatedCharacter Analysis of Riva from The Cage by Ruth Minsky Sender839 Words   |  4 Pages1. Riva was truly a â€Å"smart owl† she found different ways to keep her and her brothers alive, and out of harm’s way. For instance, she managed to get herself off the Nazi deportation record that was made every week. Riva did this by making friends with the work manager who was forced to make the deportation list. Riva realized that if she kept on worrying about what is going to happen in the future it would be depressing; ins tead she thought about when she was going to be reunited with her familyRead MoreHow Hitler Became Chancellor Of Germany1164 Words   |  5 Pagesand 1945. Through an excerpt from Ruth Minsky Sender’s memoir, The Cage, the cruel and harsh treatment that was received by the Jews from the Nazis was horrific. More than one hundred concentration camps were established by the Nazis during WWII (â€Å"Germany: Establishment of the Nazi Dictatorship.†). They were starved, beaten, and exposed to all kinds of filth and disease (Bigelow and Slovey). Camp survivor Ruth Minsky Sender named her moving wartime memoir The Cage because of the Nazi’s practice ofRead MoreThe Right And Life Of Abortion1246 Words   |  5 PagesThe Right to Life â€Å"As long as there is life, there is hope† reads The Cage by Ruth Minsky Sender. Abortion is defined in the Merriam-Webster dictionary as â€Å"the deliberate termination of a pregnancy and is most often preformed during the first 28 weeks of pregnancy.† Beginning early on in history, abortions were viable solutions for immigrants, as their pregnancy rates were higher than the natives of an area or region. As timed passed, laws on abortion began to create a war on the separation of Church

J. The Avila’S Mexican American Family. The Movie What’S

j The Avila’s Mexican American Family The movie what’s cooking depicts a film about four families with different cultures and the same problem most families endure in America. The family chosen to write about is the Avila’s Mexican American family. This paper will construct a genogram which gives a picture of the relational dynamics in the family’s and an assessment of the relational Infidelity between the parents that effects commitment and the breach of trust, ending in separation and divorce; presented in the Avila’s family. The Avila’s family has planned a Thanksgiving dinner, which is American tradition dealing with invited guests. Assessment of the Family The family origins, starting with the Grandmother Emma, husband whose is†¦show more content†¦Conversely, until Elizabeth, Javier ex-wife’s boyfriend shows up, she invited for dessert. Javier becomes angry and begins to insist that he wants his family back; that he walked away from. He begins stonewalling the family at the thanksgiving dinner because his ex-wife had invited her boyfriend for dessert. Javier becomes angry and begins to stipulate that he wants his family back; that he walked away from. Elizabeth Avila’s is Mexican American middle age, divorced mother and employed as an elementary school teacher; also ex-wife to Javier Avila’s. She prepares Thanksgiving dinner for her family. Elizabeth and the ex-husband Javier Avila’s have a distant relationship and he no longer lives in the house; they are divorced. Elizabeth appears to be a strong mother who has moved forward with her life. She works with a teacher who appears to be a nice gentleman that cares for her. The boyfriend has never met the family until the Thanksgiving holiday. As a single mother, Elizabeth continues to advise her two young adult children on how to live their lives and how she is going to lead her own life. She has fused relationship with her mother, Emma, Anthony and Gina; they all have a great connection. Elizabeth and the children get along without the father Javier, who left without any contact and never

Immigration Policy And Its Impact On America - 882 Words

With the rise of foreign people permanently settling in America, the immigration policy has affected all aspects of society in terms of growth and development of economy, societal issues, and national security. As the immigration policy is a broad topic among senators, it needs to be prioritize for it to be better understood. In doing so will improve the immigration policy and grasp the significance of its impact in America. Many of the values that brings America together as a nation, is due to immigration. America is a melting pot of variety of people that brings great contribution to the growth and transformation in the workforce. Immigrants has been strengthen America s economy every since the 18th century American industrial revolution. During the American industrial revolution, it offers a great opportunity for people outside of the border for investment, employment, and productivity towards the economy. As a result, many foreigners has arrived to fill these roles and not only help them to settle but benefited the economy in the process. It furthers expanded in the technology revolution, in the early industrial revolution, which factories has machinery that required huge amount of man power that allowed an increase in productivity and production for the United States. With immigrants being a huge part of the economy, it shows that immigrants can help business become successful from their work ethic and boost earnings for American Workers. Some policies that weShow MoreRelatedDanielle Grieco. Ms. Mahoney. English 8 Aap B.1. 5 May1317 Words   |  6 PagesDanielle Grieco Ms. Mahoney English 8 AAP B.1 5 May 2017 The Impact of People and Policy on Immigration Americans display the most admirable level of responsibility of which many countries are envious. Whether it comes to family, economics or self-accountability, citizens of the U.S. consistently exhibit high standards for being responsible. Imitating America, immigrants from foreign countries that are undergoing arduous economical or physical circumstances must take the only step they know willRead MoreUnderstanding Americans Perspective Toward Immigration Essay1362 Words   |  6 PagesUnderstanding Americans’ Perspective toward Immigration Introduction It is no astonishingly to observe that the American population has increased enormously in the last fifteen years. Nevertheless, the massive population growth has occurred due to the arrival of immigrants at a large scale. The Pew Hispanic Center published that from 2005 to 2015, immigrants and their offspring born in the America contributed 45 percent to its total population growth. Within this group of immigrants, Latino immigrantsRead MoreThe Effects Of Immigrants On The Economy908 Words   |  4 PagesIntroduction From terrorism, to global warming, to immigration, hot-button political issues often affect many parts of people’s lives. When looking at the many issues facing the country, there are a rare few that only affect one aspect of life. Instead the problems in the country have diverse and extensive impacts and therefore need all-encompassing solutions. One of the issues that garners a great deal of discussion is immigration and its impacts on the economic environment. As a nation of immigrantsRead MoreThe Immigration Act Of 19241399 Words   |  6 PagesThroughout history, immigration has remained a complex and influential piece of presidential policy—from the Age of Mass Migration, which led to the Immigration Act of 1924, to present day policy, which may result in the construction of a border wall. The debate on immigration remains contentious, inspiring emotional and empirical arguments by politicians and the public alike. Many of these aspects are discussed and defined within Abramitzky, Boustan, and Eriksson’s paper â€Å"A Nation of Immigrants:Read MorePoliticians And Immigration Reform : Donald Trump Essay1292 Words   |  6 PagesPoliticians’ and Immigration Reform Donald Trump, usually well-known for his absurd and preposterous laws, is our president- elect and had many things to say about a lot of laws in America at the moment but mostly immigration.   Immigration is a topic where America and its people are divided as a whole just because of the simple fact they choose to look at it from a negative standpoint and not a positive one. â€Å"The U.S. immigrant population stood at more than 42.4 million, or 13.3 percent, of theRead MoreThe Influx Of Immigrants During The United States Essay1554 Words   |  7 Pagesthere have always been immigration waves shaping the respective time period. For example, the 1880s were characterized by an increase of eastern and southern Europeans, while post-1965 has seen an increased presence of immigrants primarily from Latin America and Asia (Barone 12). Each wave of immigrants adds to the diversity of the U.S. population by bringing their own languages, religions, customs, culture, etc. Despite the open- door policy that once prevailed in America, each of these groups facesRead MoreImmigration Helps America Essay1190 Words   |  5 PagesImmigration Helps America Immigration can be defined as passing foreigners to a country and making it their permanent residence. Reasons ranging from politics, economy, natural disasters, wish to change ones surroundings and poverty are in the list of the major causes of immigration in both history and today. In untied states, immigration comes with complexities in its demographic nature. A lot of cultural and population growth changes have been witnessed as a result of immigration. In the followingRead MoreThe Immigration Of The United States895 Words   |  4 PagesThe United States of America, A country founded on the concept of immigration. Wether that was immigrating to the colonies in the early stages of the country, or the immigration of millions into Ellis Island from the late 1800’s to the mid 1900’s, Its been a strong part of the backbone of this country. The current immigration polices are not harming Americas social or economical wellbeing because those here illegally currently pay sales tax, bring families together and support the American dreamRead MoreOpen Border Policy and Illegal Immigration1844 Words   |  7 Pagesï » ¿Open Border Policy and Illegal Immigration Introduction Immigration is one of the contentious issues that continue to elicit mixed reactions from different parties. In most western economies, debates on immigration policies have been on the rise in the recent decades. Whereas the international human rights have confirmed that freedom of movement is one of the basic human rights and hence no one can be deprived, most governments have put restrictions on immigration. Furthermore, the enactmentRead MoreImpact Of Immigration Laws On A Democratic Society889 Words   |  4 PagesImpacts of Immigration Laws in a Democratic Society: A Literature Review Immigration has changed drastically from the start of the 20th century up to the current age. Immigration is a topic that has had much controversy and debate with each new election and each year that passes. Liberals and Conservatives have many opposing viewpoints when it comes to such a touchy subject as that of immigration. Currently, Presidential candidate Donald Trump has some of the most controversial policies, ideas

Marketing Strategies free essay sample

The five types of customer needs are: Stated needs, Real needs, Unstated needs, Delight needs and Secret needs. Define each and give an example for each. Stated needs are wants that are expressed by the customer while shopping for a product or service. An example of a stated need is when a customer wants to buy a two-bedroom condo. Real needs are the underlying needs of those that are stated. In the case of the customer that wants to buy a two-bedroom condo, they want a condo that is convenient with regards to proximity to work, friends, family and sources of activity. Unstated needs are expectations that a customer associates with the product or service they are shopping for in which the customer feels they don’t need to disclose as it should be a given to the salesperson. In looking to buy a two-bedroom condo the customer would expect that the real-estate agent would show them condos that have two bedrooms, a living space, a kitchen and a bathroom. Delight needs are preferences that the customer might have when shopping for a product or service. The customer that wants to buy a two-bedroom condo might want the kitchen to be modern with updated appliances, an on suite in the master bedroom, washer and dryer hookups available and parking. Secret Needs are the immaterial reasons in which a customer is purchasing a product or service. The customer that wants to buy a two-bedroom condo wants their friends and family to view them as successful and independent. 2. Illustrate the differences between a reactive market orientation and a proactive marketing orientation. Give an example of each. Simply put, companies with a reactive market orientation are not the innovators of the industry. These companies assume that their job is to just adapt to stated customer needs. These can be determined through customer satisfaction surveys. A good example of a company that operates under a reactive market orientation would be Old Navy. Almost every time I shop at an Old Navy, I receive a phone number on the bottom of my receipt to call and answer a satisfaction survey in exchange for a 10% discount on my ext purchase. The information gathered from these surveys is used to determine a strategic course of action. On the opposite side of a reactive market orientation is a proactive market orientation. Companies with a proactive marketing orientation, I would consider to be the innovators of the industry. These companies uncover solutions that customers did not ask for, but respond positively to. This is done through the company’s successful market researc h. A great example of a company that has a proactive market orientation is Apple. They are typically the leading company to invent and release new technology. In my eyes, this started with the release of the iPod in 2001. 3. You have been given the assignment of justifying â€Å"cause related† marketing to your board of directors. What would be your primary argument in favor of such a proposal? If given the assignment to justify ‘cause related’ marketing to my board of directors, my primary argument in favor of the proposal would be the significant increase in brand awareness and credibility that such a strategy would bring to the company. Consumers often develop a strong like or dislike for a company based on the moral principles in which a company stands for and supports. By implementing ‘cause related’ marketing within a company you are not only stepping up and showing your existing customers what you stand for as a company, but you are also opening the doors to attract new customers that support the cause that the company is supporting as well, ultimately expanding your customer base as a whole. 4. What is marketing research and list 3 ways a small company could conduct marketing research without incurring the financial burden of a sizable research budget? Marketing research is defined in our textbook as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing a company. There are several ways in which a company is able to conduct marketing research. Some of these ways are more expensive than others, but if I were in charge of marketing research for a small company that didn’t have the necessary budget for an extensive research project, I would approach it in the following three ways: 1. Utilizing the internet – The internet has the answer to anything at just a Google search away. A company can use the internet to see how their competitors’ website is set up compared to their own and what consumers are discussing about yours and your competitors company via chat rooms, blogs and forums. The internet is a wealth of information and it is available at a minimal cost. 2. Engaging top MBA students to design and carry out projects – This is not only a great way to get some additional sets of eyes on a specific marketing situation facing a company, but it is also available at the cost of just experience and visibility for the MBA students involved. 3. Focus Groups – I would lastly consider running a series of focus groups. This is a great way to test different ideas to resolve a specific marketing situation facing a company. Based on the results of the focus groups, you are able to determine a direction for the marketing plan at yet another minimal cost. 5. What is Customer-perceived value (CPV) and give an example of when the value of a product or service did not match the cost you paid for it. Customer–perceived value or CPV is defined in our textbook as the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. I have recently experienced this myself when I was out to dinner with my family celebrating my Mother’s birthday at Maggiano’s Little Italy in Boston, MA. I had never been there prior to this visit, but had heard nothing but rave reviews. I was told that it was expensive, but definitely worth what you pay for. Because it was a large party, it meant that we would be dining family style – which is when, as a group, you get to choose 2 appetizers, 2 salads, 4 entrees and 2 desserts at a cost of $28. 95 per person but it’s all you can eat. When I was looking at the menu, I noticed that they use Barilla pasta for all of their dishes. This threw me off a bit, solely because I would have expected that an authentic Italian restaurant would have made their pasta from scratch. The fact that I could potentially make the same meal, which I was paying for at a restaurant, in my own kitchen was very displeasing. It was at that point when my CPV of Maggiano’s did not match that of what everyone had said about it. Ultimately the food was great, but I would have hoped that at that price point that the pasta would have been more authentic. 6. One-on-one marketing is not for every company, when does this style work best? Please give an example. One-to-one marketing works best for companies that would normally collect a great deal of individual customer information and carry a lot of products that can be cross-sold, need periodic replacement or upgrading, and offer high value. I feel like a good example of a company that works best with one-to-one marketing would be a wedding planner. A wedding planner must earn the business of their clients by showcasing their talents in terms of how they envision their potential clients’ wedding. A successful wedding planner would differentiate each client in terms of their needs, they would interact with their clients to improve their knowledge about them and their needs and based on their findings, they would customize their proposal to be considered for the job. 7. Maslow sought to explain why people are driven by particular needs at particular times. Describe Maslow’s hierarchy of needs. How does Maslow’s theory help marketers? Maslow’s hierarchy of needs is his answer to why people are driven by particular needs at particular times. His believed that human needs are arranged from most to least pressing. The most important needs is psychological needs, or basic instincts. These include food, water and shelter. As you make your way up Maslow’s hierarchy the actual need becomes less and less pressing to a human’s need to survive. This hierarchy can be used by marketers to determine how to properly reach their target market. Based on the expected level off need, determined by a marketer’s demographic, they could tell what efforts would work to catch their target market’s attention vs. what wouldn’t work. An example of this could be when Kay Jewelers came out with their everlasting slogan, â€Å"Every Kiss Begins with Kay†. They recognized that their target market would be longing for love, for a sense of belonging and that is exactly what their commercials provided, at least the idea of it. 8. Explain the differences between a belief and an attitude. In order to explain the differences between a belief and an attitude, I am going to relate them to the difference between truth and taste. Beliefs seek for what is true and can therefore be characterized as a factual attitude. You believe what you think are the facts, what you take to be true. It is beliefs that are the driving force behind things such as religion or parenting. Tastes are attitudes that are typically more one-sided and therefore vary from person to person. For example, peoples attitudes about music vary widely as we have individual tastes when it comes to music. 9. Describe what customerization is and how marketers are or should be using it. Customerization is when a company combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice. There are several marketers that are taking advantage of this, by offering customerization as a part of their total service offerings. A company such as Tervis Tumblers (www. tervis. com) has a customerization aspect to their overall marketing strategy. They offer a variety of pre-designed tumblers, but also offer their shoppers the choice to ‘create-their-own’ so to speak by uploading their own pictures or logos to design their own tumbler. 10. The VALS segmentation has 8 parts, innovators, thinkers, achievers, experiencers, believers, strivers, makers and survivors. Define each and where do you think you most fit in? The definition of each VALS segment is as follows: * Innovators – Successful, sophisticated, active, ‘take-charge’ people with high self-esteem. Purchases often reflect cultivated tastes for relatively upscale, niche-oriented products and services. * Thinkers – Mature, satisfied, and reflective people motivated by ideals and who value order, knowledge, and responsibility. They seek durability, functionality, and value in products. * Achievers – Successful, goal-oriented people who focus on career and family. They favor premium products that demonstrate success to their peers. * Experiencers – Young, enthusiastic, impulsive people who seek variety and excitement. They spend a comparatively high proportion of income on fashion, entertainment, and socializing. Believers – Conservative, conventional, and traditional people with concrete beliefs. They prefer familiar, U. S. made products and are loyal to established brands. * Strivers – Trendy and fun-loving people who are resource-constrained. They favor stylish products that emulate the purchases of those with greater material wealth. * Makers – Practical, down-to-earth, self-sufficient people who like to work with their hands. They seek U. S. made products with a practical or functional purpose. * Survivors – Elderly, passive people concerned about change and loyal to their favorite brands. As much as each of these segments offers great characteristics and benefits, the segment that I think I most fit in, at this point in my life, is the Achievers. I would be lying if I said that my career had nothing to do with the way that I am today. My career is part of the reason that I consider myself successful and has definitely turned me into a more goal-oriented person. I chose to go back to school because I want to do good by my future; my future where I own my own business and am a successful and loving Mother with a family of my own. I am at a point in my life where the world is my oyster and I am an achiever.